Video games are increasingly embracing car culture. And with each new video game and each new gaming system, auto racing simulations are getting more real, and creating attractive advertising opportunities for auto makers.
One of the latest videos games is Forza Motorsport 3, which prominently features the Hyundai Genesis Coupe. Reaching large volumes of potential car buyers, a used car dealer Boston recognizes that today’s video games can realistically put drivers behind the wheel of a new car before ever reaching the showroom.
Although a realistic driving experience is the goal of the game, it doesn’t exactly feature a stock Hyundai Genesis Coupe says one Hyundai dealer New Jersey. Instead, players can choose between the Rhys Millen Racing Red Bull Genesis Coupe, HKS Genesis Coupe, and another Genesis unique to the game. The game will also feature additional flexibility, such the ability for players to upload Genesis Coupe photos and more.
With millions of dollars being spent each year on video games, Hyundai is counting on using video games to reach the spending power of teens and their parents. If it doesn’t move the needle in terms of car sales, Hyundai Genesis Chicago dealers believe that it will help breed a new generation of car buyers that will see Hyundai as more than just a manufacturer of affordable economy cars. Look for the game in stores how for the Xbox360.
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